Internet Medical Association: Obesity is the New Major Cause of Cancer: Connections Between Obesity and Cancer on Facebook and Twitter.

April 14, 2015

Obesity is the New Major Cause of Cancer: Connections Between Obesity and Cancer on Facebook and Twitter.

Out of 3702 Facebook and Twitter posts, 59% focused on an associative or causal link between obesity and cancer, reflecting a wide recognition of the evidence linking obesity to an increased risk of cancer. The authors conclude that social media monitoring can provide a measure of public health risk perception. (J Cancer Educ. 2015 Apr 14.)