January 28, 2015

Kids: Picture Me Smoke-Free

BACKGROUND: Young adults have rates of tobacco use that a too high.

QUESION: is it feasible to engage young adults with smoking cessation messages via online social networking?

METHODS: 60 young adults participated in an online Facebook photo group.

RESULTS: Facebook appears to be an accessible, low-cost platform for engaging young adults with stop smoking messages. A mixed gender and gender neutral group appears to be best.

CONCLUSIONS: Tobacco interventions should be embedded within existing social networking platforms, rather than designing a stand-alone online prevention or intervention resource.

J Med Internet Res. 2015;17(1):e27